1. After seeing yet more criticism on the internets about the wacky, some would say poor, logo representing London’s 2012 Olympics, my little mind started to turn over.

    The idea itself was formed in about 5 minutes, the visuals a further 10.

    It is far from being a graphic design masterclass but my aim/idea was to put something together that better represented London so I thought why not use influences from one of it’s own most iconic pieces of design work, the London Underground logo.

    And yes, I am fully aware the strap line is oozing with cheese - for those who know me this is nothing new :)

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